Frustrated in lockdown? Send your scream to Iceland. Wait, what?
Iceland is marketing itself as the “perfect place to let your frustrations out” as it channels the power of “scream therapy”.
People struggling with the events of this year are being invited to let off steam by recording their screams and having them played over a loudspeaker in a remote part of the country.
Seven speakers are being set up around the country for the campaign and participants can choose locations such as the peak of Festarfjall in Reykjanes Peninsula and Skogafoss waterfall.
Iceland’s tourist board has set up a website for the project.
It says: “You’ve been through a lot this year and it looks like you need the perfect place to let your frustrations out. Somewhere big, vast and untouched.
“It looks like you need Iceland.”
Scream therapy became popular in the 1970s as a way of relieving stress and anxiety.
Psychotherapist Zoe Aston said: “The events of this year mean most of us have experienced increased feelings of frustrations, fear, loneliness, anger or guilt, and we have all coped in different ways.”
She added: “Using a scream as a way to release pent up emotion allows you to reconnect with yourself, hear your own voice and reclaim the power that is inside you.”
Iceland has had 1,905 cases of the coronavirus, with only 10 confirmed deaths.
(c) Sky News 2020: Frustrated in lockdown? Send your scream to Iceland. Wait, what?